Macdonald's sustainability report Coursework Example | Topics and Well Written Essays - 1500 words

Macdonald's sustainability report - Coursework Example Additionally, the issue of environmental sustainability has confronted several companies in the industry; their operations must be just in time and highly efficient, so sometimes this involves manipulation of the supply chain. Concerns about sourcing materials from partners that engage in unsustainable practices must be addressed. McDonalds’s requires chicken, milk, potatoes, beef, lettuce, tomatoes, oil and several other ingredients to make its products; it ought to ensure that suppliers do not use unethical means to raise or grow those commodities. How the company is run also matters in corporate social responsibility; if electricity, water and materials consumption is not environmentally friendly, then customers will take notice. Excess waste is simply intolerable, especially with materials that can be recycled; fast foods are in a precarious position because they cannot sell food and retain the dirty dishes, so many of them have to use innovative methods to package their products. Some fast food franchises, especially the organisation under analysis, are global enterprises; therefore, their business practices in other poor countries have been under scrutiny. It is critical to ensure that one does not attract negative customer attention by abusing one’s position as a multinational in those nations. McDonald’s is arguably the most successful fast food franchise in the world, but this financial success has come at a price in terms of corporate social responsibility. The company is guilty of almost all the above-me ntioned concerns at some point in time; the 2013 CSR report will be the basis for assessment of its corporate social responsibility. McDonald’s 2013 corporate sustainability report identifies five pillars that it has worked on: food, planet, people, community and sourcing (McDonald’s, 2014). Food focuses on the dietary richness of the menu items; now the

Art History (Art history from 1945 to the present) Research Paper

Art History (Art history from 1945 to the present) - Research Paper Example This is required to understand the comparison between the art forms and the artists. If we see the period of modern art it started taking form post the Second World War. Te war changed entire equations in every perspective world over. It was as good as a period of creation post destruction. Hence defying the set rules of art comes as the first logical step. Abstract expressionism evolved through this theory. An object is for everyone to see. What an artist perceives beyond the form is what makes viewing the object in a different light. Another view is to perceive the object through the art that is expressed. In such case keeping the art abstract comes in as natural Abstract expressionism hence does not recognize any form, any shape, any definite layout. It believes in the beauty of the material in its original form. This is a very vibrant concept. Recognizing that the material does not have a form is fine but to be able to see the beauty in its original form is another thing altogether. In Gutai art, Yoshihara clearly states that the material in its original form tries to communicate to us. When an artist transforms it, he imposes his thought process on the material. Hence the material loses its own beauty, value and nature. Gutai manifesto also states that the spirit of the material used and the human spirit connect to each other whenever they are in the original form. Now if we try and understand this concept, we realize that Yoshihara doesn’t want to go beyond the framework laid down by the nature. He sees beauty in its original form and hence these artists were able to see the beauty in the ruins and the destruction as well. They ha ve quoted that even the decay is beautiful in the nature. This is off course a very liberating thought and a different viewpoint of looking at the beauty that is surrounding us. Hence the texture, the grain, the originality of the material is in itself conveying something through its own coarse